Engage Consumers in New Ways
The media landscape has changed significantly over the last decade completely altering the traditional view on marketing. The new digital landscape presents a chance for companies to have innovative, deeper, and more relevant relationship with the consumers who are no longer only experiencing brands through mass media. Many leading marketers now create an open-ended dialogue and let the consumers interact with their brands. Electronic gaming is becoming an increasingly integrated part of people’s lives and if you let them play and engage with your products or services they are more likely to absorb, believe and remember your message.
Advergaming - the mix of advertising and gaming – is fun, give instant feedback and make people dream.
Another recent trend in communication has been the emergence of Digital Signage as an out-of-home media channel fuelled by the low price of flat screens but so far even the most advanced systems have not embraced advergames as it has been unprofitable to install arcade machines with controllers prone to theft and breakdowns.
Check out the most recent projects build with SoftKinetic technologies:
Yahoo! headquarters installation, developed by Brandfirst with BBDO:
Project in collaboration with Inwindow Outdoor for Disney, for the promotion of "The Sorcerer's Apprentice" movie. It appeared at The Trump Building and Macy's in New York and Hollywood & Highland in L.A.
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