Startup SoftKinetic just announced a new kind of advertising, one that combines its gesture-control technology with Intel’s video analytics.

The goal is for people to walk up to a digital display equipped with SoftKinetic’s 3D camera and move their arms (or the rest of their body) to interact with the display, similar to Microsoft Kinect. Then, as you’re moving, Intel’s AIM technology can identify your age and gender, which is crucial information for advertisers — and also useful for personalizing the content to each viewer.

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