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Job Details

BUSINESS ANALYST (US-based position)

Please note that this is a US-based position.

Job Description

We are in search of a business analyst. The role supports the Business Development group and interacts closely with Product Management and Sales. Advanced 3D vision technology is rapidly expanding into a wide variety of new markets including VR/AR, Robotics, Drones, Medical and Healthcare.  The candidate must identify emerging trends across this wide spectrum of industries and analyze opportunities, provide comprehensive marketing and competitive analysis, and explore partnerships with both start-ups and large companies. 

Responsibilities will include

  • You monitor emerging markets for new opportunities
  • You provide TAM/SAM models and SWOT analysis
  • You define the opportunity, strategy and positioning for the emerging market
  • You work closely with product, marketing and sales teams to apprise them of trends
  • You research and evaluate competing technologies
  • You propose promotion, training, pricing and go-to-market strategies
  • You participate in tradeshows and industry conferences; cultivate contacts and connections within the emerging market


Primary skills

  • You have a B.S.E.E. or similar background, with 2+ years of technical marketing/business development.  MBA a plus.
  • You have 3 or more years’ experience in semiconductor imaging, or with solid state vision within the robotics, drones or human mounted display (HMD) segments.
  • You have experience of both hardware and software in multiple verticals (it is a plus)



  • You are self-driven and directed, with a strong sense of ownership
  • You are able to work collaboratively
  • You are able to analyze market reports and relate to market development dynamics
  • You are willing to travel domestic and internationally up to 20% of the time
  • SoftKinetic has people spread out across the globe, so conference calls and video calls at off-hours are required


Please send your CV and cover letter to and write “Business Analyst” in the subject field.

Posted on May 31st