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NEWS: New Collision Avoidance System By Melexis and Based on SoftKinetic Technology to be Demonstrated at The International Motor Show in Frankfurt (IAA)


A market-leading Tier 1 automotive supplier debuts contact-less collision detection and avoidance solution at the Frankfurt Motor Show (September 15-25, 2011).




Tessenderlo, Belgium - September 8, 2011: Melexis, a leading provider of integrated circuits for the automotive market, is proud to introduce a new solution based on Melexis’ range-sensing technology, licensed from SoftKinetic. The solution will be demonstrated at the International Motor Show next week in Frankfurt, Germany. The optical based technology, DepthSense™, was invented by SoftKinetic, and subsequent advances and developments have been the result of close cooperation between SoftKinetic and Melexis. Melexis integrates DepthSense™ in solutions, which enable next-generation comfort and safety systems for the automotive industry.

The cost-effective and robust solution detects and avoids collisions with obstacles around the vehicle. SoftKinetic’s DepthSense™ optical ranging technology provides the Melexis’ automotive customer with unique sensing capabilities, versatility, integration possibilities and cost competitiveness. For more information about this new solution for the automotive industry, please visit the dedicated solution page www.melexis.com/General/General/Time-Of-Flight-767.aspxAbout

About Melexis

Melexis Microelectronic Integrated Systems N.V. (Euronext Brussels:MELE) imagines, creates and delivers innovative mixed signal integrated circuits (IC). Melexis ICs are driving green solutions that enable our customers to bring more energy efficient automotive systems to market. Melexis product portfolio addresses 4 classes of ICs; Sensor, Optoelectronic, Wireless and Actuators. Sensors include magnetic, MEMs, and sensor interface ICs. Optoelectronic products encompass linear arrays, single point sensors, infrared thermometers and CMOS wide dynamic range and night vision cameras. Wireless ICs focus on RKE, TPMS, ISM band applications, NFC, RFID reader and smart tag solutions. Actuator ICs cover LIN and CAN bus networking ICs and advanced BLDC motor driver technology. Melexis is proud of its participation toward reducing the human race's global environmental footprint. For more information visit www.melexis.com

About SoftKinetic

SoftKinetic’s vision is to transform the way people interact with the digital world. SoftKinetic is the leading provider of gesture-based platforms for the consumer electronics and professional markets. The company offers a complete family of 3D imaging and gesture recognition solutions, including patented 3D CMOS time-of-flight sensors and cameras (DepthSense™ family of products, formerly known as Optrima product family), multi-platform and multi-camera 3D gesture recognition middleware and tools (iisu™ family of products) as well as games and applications from SoftKinetic Studios.

With over 8 years of R&D on both hardware and software, SoftKinetic solutions have already been successfully used in the field of interactive digital entertainment, consumer electronics, health care and other professional markets (such as digital signage and medical systems). SoftKinetic, iisu, DepthSense and The Interface Is You are trade names or registered trademarks of SoftKinetic. For more information on SoftKinetic please visit www.softkinetic.com. For videos of SoftKinetic-related products visit SoftKinetic’s YouTube channel: www.youtube.com/SoftKinetic

Media Contact

Rik Moens, Marketing & Communications Professional - Melexis
+32 13 670 780
rmo@melexis.com

Wendy Beasley, TriplePoint for SoftKinetic
+1.919.246.5970
wbeasley@triplepointpr.com

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