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NEWS: SoftKinetic Studios behind the unique Gesture-Controlled Interactive Billboard promoting 'The Sorcerer's Apprentice' movie

The leading studio in 3D gesture based entertainment create Interactive Videogame For Upcoming Disney Motion Picture

Brussels - July 6, 2010 - The Sorcerer’s Apprentice: Trial By Fire is a large-scale interactive billboard experience that has pedestrians interacting with the display as if they were part of the upcoming movie, “The Sorcerer’s Apprentice,” itself. Users can practice their sorcery skills to see if they have what it takes to be the next apprentice and immerse themselves in the settings they will see in the film. Using natural gesture interface technology, players will cast sorcery spells and control objects from the movie.

Participants can also move their bodies from side to side, forward and backward, and up and down to view the room from different angles, based on their own location in front of the screen. After they have successfully mastered their magic skills, they will be presented with a book of spells, in which they can opt to have their photo and stats added and uploaded to Facebook.

The game can be enjoyed on the streets of New York (Wall Street and Macy’s) and in front of the Hollywood and Highland shopping mall right next to the famous Hollywood Walk of Fame.


About SoftKinetic S.A.

SoftKinetic is the leading provider of natural interfaces that transform the way people interact with the digital world. SoftKinetic enables a fully immersive, transparent and intuitive user experience by providing a 3D real-time gesture recognition middleware to interactive digital entertainment, consumer electronics, health care and serious games companies. SoftKinetic, iisu, and Interface Is You are trademarks or registered trademarks of SoftKinetic S.A. For more information on SoftKinetic please visit

About SoftKinetic Studios

SoftKinetic Studios is the world’s first application and video game development studio focusing exclusively on gesture-based content and applications. SoftKinetic Studios is a wholly owned subsidiary of SoftKinetic.

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