NEWS: SoftKinetic Teams Up with Helios to Deliver Gesture-Based Digital Signage
Bally Total Fitness Centers to Feature Digital Kiosks with Full-Body Interactivity
SAN FRANCISCO & BRUSSELS – October 4, 2011 – SoftKinetic™, the leading developer of end-to-end gesture recognition solutions, today announced that they were selected by Helios Interactive Technologies to create gesture-based signage and interactive video walls for Bally Total Fitness Centers. Large digital displays at the centers will be the first product of the partnership, welcoming gym-goers with a video wall that is as useful as it is futuristic. Providing everything from fun gaming inspired applications to in-depth nutritional advice, these immersive experiences will enhance the gym experience through intuitively controlled informational content. In addition, through the workout counselor application, trainers will be able to easily demonstrate exercises targeted at specific muscle groups to provide a total fitness regimen.
For the displays, Bally determined a no-touch gesture-based solution was appropriate, given the environment of the club, and sought out the assistance of Helios and SoftKinetic. “The displays provide a real ‘wow factor’ for new users, while offering valuable advice to gym regulars,” said Mike Schaiman, managing partner at Helios. “The Bally video screens are merely the first result of our partnership with SoftKinetic, and we eagerly look forward to what our engineers will come up with next.”
Helios Interactive Technologies uses a wide range of cutting-edge technologies to marry marketing with entertainment and drive brand engagement. From augmented reality to multi-touch displays, Helios brings public spaces to life with movies, games and products. SoftKinetic’s gesture control technology is at the core of Helios’ high-tech installations. This project was a component of an overarching digital strategy created by the interactive consultancy Manifest Digital, who also provided the graphical elements and content design to augment the displays.
“Thanks to great partnerships and a client looking to push the boundaries of the possible, the outcome of this initiative is a one-of-a kind customer experience that inspires, entertains and educates, all through leveraging cutting edge technology.” said Ryan Noel, portfolio director at Manifest Digital.
“We are very excited about the possibilities that our partnership can bring to Digital Signage,” said Michel Tombroff, chief executive officer at SoftKinetic. “As gesture technology is entrenched in the mainstream, yesterday’s science fiction is becoming commonplace in today’s metropolitan centers.”
To see the first digital signage kiosk in action , take a look at this video: http://youtu.be/z1Unah7umnw
SoftKinetic’s vision is to transform the way people interact with the digital world. SoftKinetic is the leading provider of gesture-based platforms for the consumer electronics and professional markets. The company offers a complete family of 3D imaging and gesture recognition solutions, including patented 3D CMOS time-of-flight sensors and cameras (DepthSense™ family of products, formerly known as Optrima product family), multi-platform and multi-camera 3D gesture recognition middleware and tools (iisu™ family of products) as well as games and applications from SoftKinetic Studios.
With over 8 years of R&D on both hardware and software, SoftKinetic solutions have already been successfully used in the field of interactive digital entertainment, consumer electronics, health care and other professional markets (such as digital signage and medical systems). SoftKinetic, iisu, DepthSense and The Interface Is You are trade names or registered trademarks of SoftKinetic. For more information on SoftKinetic please visit www.softkinetic.com. For videos of SoftKinetic-related products visit SoftKinetic’s YouTube channel: www.youtube.com/SoftKinetic
About Helios Interactive Technologies
Helios Interactive Technologies (www.heliosinteractive.com) is a full-service display technology company that harnesses cutting-edge tools and platforms to attract, surprise and delight consumers with consistently engaging experiences. Helios specializes in “experience design.” The company provides such clients as Best Buy, HBO, the CW Television Network, Mercedes-Benz, AstraZeneca International, Sprint and others with interactive displays that grab attention and engage customers in memorable two-way experiences. Founded in 2008, Helios is based in San Francisco.
About Manifest Digital
Manifest is an interactive consultancy with a unique ability to spark lively conversation, connection and exchange. Their perspective is honest and unbiased, helping people and brands connect in more meaningful ways. They do this by uncovering powerful insights that help to create award‐winning digital experiences. Founded in 2001, Manifest is headquartered in Chicago. For more information visit their site at www.manifestdigital.com
About Bally Total Fitness Centers
Bally Total Fitness is among the largest commercial operators of fitness centers in the U.S., with over 400 facilities located in 29 states, Mexico, Canada, Korea, China and the Caribbean under the Bally Total Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada (R) brands. Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information visit www.ballyfitness.com.
Wendy Beasley, TriplePoint for SoftKinetic